The client wanted a logo and bus-design for his mobile ice-cream parlor. He provided the name (“Dame Blanche”) & the sketches of the bus. I created the logo first and used the initials for the image. I wanted the image to be read as a smiling face and a cup of ice-cream. For the exterior of the bus, i used the smiling face in a series of images with ice-cream attributes like a spoon, ice-cream cone & cookies. While choosing the colors, i went for soft colors to represent the artisanal, freshmade ice-cream that would be sold. I also added a logo to the back of the bus, so that people on the road would see that this bus is an ice-cream parlor.